Funding and finance
Figures quoted here are taken from two sources, the Secretariat’s report of 1998 and the report produced by the official Evaluation Committee with the Danish National Institute of Social Research (DNISR) in 1997. Both reports give a detailed financial analysis of the project. However they do not always give figures that are comparable with other ECOC. This probably reflects the complexity of the project, for example the large number of different partners and public authorities involved.
The first two columns given below (Secretariat and DNISR no.1) both deal with total income and expenditure on the Copenhagen 96 Capital of Culture. Some of the difference may be simply due to their decisions on how to describe or group data, e.g. where they put contributions from a private Danish foundation or from an international public fund. They do, however, arrive at different totals.
The third column (DNISR no.2) refers to funds that were given to and spent by the Copenhagen 96 Foundation, i.e. that went through the Secretariat’s hands. These are the figures used for comparison with the other Capitals of Culture in Annex 1 of Part I of this report, and have been taken from the DNISR report. That report is clear on the total income (53,9 million Euros) but not on the sources. The text suggests a figure for the contributions from the national government, and from the combined counties and municipalities involved. The remaining 23,8 million Euros have been entered as ‘other income’: although this probably include money from sponsors, foundations, ticket sales etc, from the information received it was not possible to divide this sum accurately between those sources.
Both reports refer in their text to the deficit figure given separately below, which seems roughly to coincide with the totals given by the DNISR in the third column.
Local sponsors: Sheraton Hotel, Absalon Hotel, Hotel Cab Inn.
Regional and National sponsors: SAS and SAS Radisson Hotels, Post Denmark, Tele Denmark, Goegler Lys, Hortner and Partnere, Kjhl/reklame, N Olaf Moeller, Bilsby, Meyer sound.
European sponsors: Europcar, Eurocard, Air UK.
International sponsors: Minolta, IBM Denmark, KPMG, DSB.
Level of response from the business community: Financial support: good Non-financial support: satisfactory
Sponsorship problems or issues: Lack of involvement from sponsors - inadequate strategy for raising sponsorship - sponsors complaining about branding visibility.
Elements of strategy to generate economic impact: Special job creation schemes/employment programmes - developing tourism - creating special cultural districts - enhancing the general cultural environment - building or improving cultural infrastructure - urban renewal - improving the external image of the city.
Agencies responsible for the economic strategies: Wonderful Copenhagen (the official convention and visitors bureau of Greater Copenhagen), Copenhagen Capacity (the official investment agency of Greater Copenhagen, founded 1994).
Most significant economic outcomes: More visitors to Copenhagen in 1996 and since. Employment schemes in the project and job creation through infrastructure work.
Source: European Cities and Capitals of Culture - City Reports Study Prepared for the European Commission PART II, written by Palmer/Rae Associates, International Cultural Advisors