Multiculturalism and the idea of intercultural dialogue play an important role in promotion of Lublin and shaping its brand. Lublin, in its promotional campaign, declares being a city open to cultural diversity. It points to the multicultural past of the city and turns to intercultural future. The official strategy of the city aiming at gaining the title of the European Capital of Culture 2016 also emphasizes the idea of intercultural dialogue. The promotional slogans of the city include: Lublin – Melting Pot of Cultures and Lublin
– Gate to the East. The authorities of Lublin, in numerous press conferences and statements in the media regarding Lublin’s participation in the Intercultural Cities program, stated the willingness to revive multicultural traditions in Lublin.