About 70% of the budget, roughly 300 MSEK, will be utilised for the cultural programmes and developmental projects within the fields of culture and sports. The cultural activities of the region will account for a large portion of the programme in 2014. The aim is that current operators together with new participants will be able to develop activities which can continue well beyond 2014. Umeå also has the aim of carrying out cultural activities on a national level as well as in Europe during 2014. This will be in collaboration with cultural institutions and municipalities, including the other candidate cities.

Marketing /Information /Administration /Evaluation

110 MSEK will be set aside for marketing, information, administration and evaluation. The marketing of Umeå 2014 will take place in cooperation with the region, the business community and Umeå University, as well as with national and international collaborative partners. We will be able to draw upon the region’s collective experience and resources within the fields of information, marketing and tourism. Administration will be reduced as far as possible by the means of calling upon administrative experience, structures and systems that are already in use. Indeed, we will as far as possible avoid creating expensive parallel administrations. All incomes and costs will be separately accounted for, so that all the individual items for European Capital of Culture event in 2014 can be completely transparent. Resources for professional external evaluation will be divided up for the entire period 2008–15. The work involved in drawing up an application for the European Capital of Culture event in 2014 has already been appraised in a separate auditor’s report. Our guiding light for Umeå 2014 is openness and transparency in all of our work. Our citizens must be able to both follow and affect the process by means of Open Source methodology and be able to see the results of the project.